😲 $200,000

omg

How much money would you spend trying to revive your HCU-hit site?

Did you spend any money trying (if you were hit)?

How much would you have to have been making to consider paying six figures to try to fix it…knowing there’s no guarantee?

Someone spent over $200,000…

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OMG Is He Serious?!

Earlier today I saw this story and was just like omg, why?

The tl;dr is the guy was running the biggest men’s lifestyle site in Australia, got hit by HCU, and has been trying to recover ever since and he’s spent over $200K trying. It didn’t work.

I hope you click above and read the article because there’s some fascinating stuff there.

Like the rates some of these agency SEOs charge. I literally LOLed.

But for reals, I was also like, damn I need to charge more.

Also interesting to see all the things he tried.

Real talk - why didn’t he just try a new domain without 301ing. Or hell, even with 301ing.

Anyways, I won’t spoil it for you, so go give it a read.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for over a year now (I think?) and there’s tons of value in it, including a SOP for local SEO.

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