🍌 $6 Million SEO Fee

this is some bananas shit

Shawna Newman
June 10, 2025 • Estimated Reading Time: 4 minutes

We all love to make jokes about Neil Patel. Sometimes the jokes write themselves even.

And if you’ve been in SEO for a while, then you remember all the controversy years ago when he was straight up stealing other people’s content for his blog.

Chump.

Turns out this chump charges $6 million a year for SEO.

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But Wait, There’s More!

A keen SEO noticed that Neil Patel was flooding the SERPs with content on how he got sued back in 2011.

Weird thing to be talking about now, right?

Well….not if you’re trying to do some quick reputation management in the SERPs.

Honestly, this is kind of a masterclass in reputation management.

Seems good ole Neil is being sued in regards to the millions (MILLIONS!) that shuttered FTX (yes, THAT FTX) paid his agency for SEO work.

And to get ahead of all that bad press, he’s seeding the results with content on how he got sued back in 2011.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for over a year now (I think?) and there’s tons of value in it, including a SOP for local SEO.

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