🦄 A Little Inspiration

In partnership with

Typically my mornings start the same. I get to my desk with my first coffee of the day and pop onto Twitter while I’m organizing some of the chaos on my desk.

I get on Twitter just to see if there’s anything of note that I want to look at later in the day or make a note of for this newsletter.

But today, I didn’t have to scroll far before my morning deviated from the norm.

More on that in a moment.

But first, I’ve got one sponsor today. So, check ‘em out for a chance at some monies!

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

Double Your Referral Revenue in One Chat

Hey there! I’m a referral marketing nerd obsessed with building programs that unlock real value.

• I’ve studied all the best cases (like Harry’s) + worked with 300+ Shopify plus brands

• Helped companies build “referral armies” driving 10% of revenue (most only get 2%)

• This year alone, I’ve generated over $5M in referral transactions.

Give me 15 minutes, and I’ll show you how to tap into your customers’ networks. Plus, I’ll buy you lunch ($20 UberEats voucher)!

👉 Book a no-pressure chat with me!

#sponsored

☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️

The ONLY Sites/Writer I Drop Everything To Focus On

I’ve been in this industry a long ass time, but one thing hasn’t really changed for me.

Back when he was writing about PluginID through the time it was CloudIncome ideas and the times it was Marketing Inc 2.0 and more recently Gaps and Detailed.com, Glen has been someone that I’ve always loved following and learning from.

He’s the only person that I have been buying products from for years.

And I love the way he thinks and his writing style. So when he announces something new on Detailed or Gaps, I immediately stop and check it out.

This morning it was Gaps Income Report, October 2024: 41 Insights on Digital-First Startups.

Took me a solid hour to read through it, but I was taking detours and clicking out to some of the links. So, fair warning if you haven’t seen it yet.

What I love about his write-ups is that they both make me feel smarter and really dumb at the same time. They also energize me with new ideas.

If you consider yourself an entrepreneur, or want to be, then I think you’ll enjoy it as well.

And here’s a slightly related fun fact for you -

Back in September of 2019, Glen paid me to write up a draft article for Gaps on niche conferences. I was stoked, but in the end it didn’t end up getting published.

Looking back over it today, I can see why 😬 Probably because I was in the habit of writing shitty SEO content...and tried to use that to emulate the Gaps style.

I’m happy to say that I think my writing style has gotten back to being “me” instead of shitty SEO style. (and this daily writing habit has helped with that)

But still, despite my now embarrassment at the quality, it was interesting data that I want to share. You can read my draft here.

Oh, and I’m still kinda obsessed with niche conferences. I’m may put on one someday in a non-SEO related niche.

Coming up…

Upcoming topics: one of the many things I’m working on: ecommerce, what’s working with websites, running an agency, AI music, Amazon KDP books, and more.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

Some links may be affiliate links. I 💖 you if you use one!