⌛ Another Landscape Changing

are you getting caught up in this?

Author

Shawna Newman
January 10, 2025 • Estimated Reading Time: 4 minutes

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Have you been relying on TikTok for your business or side hustle?

Looks like the banning of it here in the US is set to go through on the 19th.

I’ve seen that one guy is trying to buy it to prevent this, but who knows.

Do you have a plan B if this actually happens?

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Of course, this is another great example of why you don’t build a business with external factors that you cannot control.

Like on a platform that’s not yours.

If you’re making bank from a TikTok Shop or maybe you have a TikTok agency, then you’re are 100% at risk right now.

But, you already knew this was coming, right? Or at least the risk of it was announced a while ago.

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So, what can you do?

I assume you’ll still be able to access TikTok with a VPN, but do most Americans know this?

Likely not.

If your revenue is coming from either clients/customers in the US, then that sucks. But if it’s other countries, then you’ve got nothing to worry about.

If I was an agency, I would just pivot to creating/selling Reels and YouTube shorts. Or, just target other countries and still do TikTok.

If I had a TikTok shop that targets US shoppers, then I think I’d be truly fucked. You might be able to make sales in Instagram, but I have a hard time believing you can do as well on Facebook or YouTube.

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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