😲 De-indexed Site Making Money?

I can't believe it

Shawna Newman
March 24, 2025 • Estimated Reading Time: 4 minutes

It’s been a little over a year now since Google de-indexed 19 of my sites for publicly sharing how easy it was (is?) to rank AI content.

You’d think those domains would be worthless.

You’d be wrong. And it continues to surprise me.

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No, Not Negative SEO

Yes, you can use a de-indexed domain like mine (pure spam penalties!) to seriously fuck someone’s shit up (or sell negative SEO services). But that’s not what I’m talking about.

Just today I got $400 from a major brand that wanted a sponsored post on one of these sites.

Normally, I’d feel bad about selling someone a link on a site that doesn’t even show up in Google (except for AI overviews, which I find hysterical).

But this brand has an estimated annual revenue in excess of $20 billion. Not my fault they can’t do their own due diligence.

Though lots of smaller brands/businesses/people do want links from these sites.

Why? Because it helps in every other search engine. And a single link from a de-indexed site won’t tank your site (unless it’s your only link maybe).

And, of course, I’m still driving traffic to those sites from other sources.

Just because you have a site that gets burned doesn’t mean you gotta trash it!

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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