🚀 Directory Site Is Mooning

that's right, we going to the moon

Author

Shawna Newman
March 20, 2025 • Estimated Reading Time: 5 minutes

Quick note: if you’re new here, you can see recent emails here.

Two personal things before we get started today -

One, I thought having an espresso martini at lunch would be fine….it is not. Working from home & being self-employed is great/dangerous. But also delicious?

Anyways, if something in this email doesn’t make sense…well…I just told you why that might be.

Two, I’ve recently managed to get achilles tendonitis from running. It hurts and it’s annoying. And the internets says the recovery timeline is like months.

MONTHS! 😭😭😭

And this time next week I’m supposed to be traipsing around NYC … with one good foot.

But today, let’s talk about the success of one of my directory sites.

Sponsored

See how top Shopify brands are leveling up their lifecycle marketing

  • 3X the opt-in rate of your existing pop up

  • Grow your subscriber list by 40%

  • Increase abandonment flow revenue by 55%

Sponsored

It’s Looking Real Good

When I first heard people talking about directory sites, I was like ‘duh’ of course they’re ranking well.

Cause local SEO is stupid easy right now (we’ll get back to the ‘selling local SEO series’ soon).

So, I did some keyword research and spun one up. And then I did a few more.

Right now I’ve even got one that I’ve recently started that I think will do really well.

Honestly, these aren’t really old enough to be a success.

But the oldest one is already clocking in around 3,000 monthly pageviews. Lots of number one rankings in Google.

And it’s only like a couple of months old.

Not monetized yet.

And I haven’t even started link building!

What I don’t like about this one is that display ads is really the only play here.

The niche is for a certain type of business. A branded one, so they won’t pay for placement on the site.

So, while I’m excited about that one, I don’t love that I did something with limited monetization options.

Anyways - what do you want to know about it or directories?

No, I won’t be sharing the niche or the site, but I can share things like strategies, tech stack, etc.

Unrelated: It might be the espresso martini talking, but I think I’m going to start a niche newsletter with a paid membership premium option in the travel niche. Do you want to hear about that?

Sponsored

Unlock New Growth on Amazon

Growing on Amazon takes more than great products.

✅ Drive high-quality traffic – Partner with 8K+ vetted publishers, affiliates, and influencers.
✅ Control your commissions – Set CPA or CPC to maximize ROI.
✅ Boost rankings – Amazon rewards external traffic with better search visibility and a 10% kickback.

Sponsored

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

How I Can Help You -

🤝 Join My Skool Community - Join like-minded people talking about online businesses and making money online.

🎥 My YouTube Course - Everything I know about creating Faceless YouTube channels for your sites (or as standalone channels).

🤑 Growth Cupid - Anything you need to grow a website, my team can do it. (use code SKIPBLAST for 15% off anything)

☎️ 30-Minute Consulting Session - Need to talk through something with your website or online business? Let’s get something set up!

Some links may be affiliate links. I 💖 you if you use one!