🚦 Getting Started Selling Local SEO (part 2)

Yesterday we talked about picking your niche and getting your case studies ready.

Next up, getting ready to sell services.

You gotta get everything lined up and ready to go so that if you get a “yes” from someone, then you’ll be able to immediately get paid.

Don’t wanna give someone time to change their mind!

Getting Ready For Internet Monies

Obviously you need a website for your agency. Don’t over think it.

Just get a simple site up and you can make it look better later.

Pro tip: the pro version of most themes have free templates..including agency templates. Growth Cupid uses one of these.

You need a business names. Yes, it can be as simple as Shawna Newman Marketing, if you want.

Get it registered and legal where ever you are. If you’re in the US, you can get your EIN for free on the IRS website - don’t pay someone to do this for you.

I use a LLC structure. You can be taxed however you want - partnership, sole proprietor, or as a corporation. So whatever works best for you.

Wyoming is a dirt cheap place to register your LLC. And no state income taxes.

I’ve used this company going on 10 years now for all my LLCs/registered agent services.

Get a business bank account. Several places offer them for free. Several don’t.

Research it and go with whatever bank you want.

Note: if you are going after clients where you live, some will want to meet in-person and hand you a check. So, make sure you can deposit checks with whatever bank you go with.

Once you have a bank account, you need a way you can take credit card payments.

Some people will tell you to just use PayPal…don’t do that.

Amateur move.

Simplest option? Wave - it’s free and you can create invoices.

I use a combo of Wave and Stripe.

But what about pricing?

This one is tricky and if you pay attention, you’ll notice that I test different pricing a lot on Growth Cupid.

Try not to over think it and just go with something that seems to be the going rate for whatever niche you’re targeting.

Or, you can always choose pricing like “Starting at $750/month …” or whatever. Then you can talk with clients to get a feeler for their budget.

Remember, you can changes prices whenever you want!

As for displaying the price or not on the website, do whatever you want. I hate having to call places for pricing, so I always list prices.

But hey, you do you!

Stay tuned for part three….

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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