🏆 Goals

while being realistic

Shawna Newman
July 31, 2025 • Estimated Reading Time: 5 minutes

Yesterday I had a doctor’s appointment with a new doctor. The intake form was on a tablet and right at the end, before it would let me finish & submit, there were two ads. Fucking ads. And here I thought AI in the doctor’s office was the future.

Anyways, while trying to temper my rage about the ads (post appointment, of course), I was getting more familiar with using PinClicks so that I could narrow down the niche for my new Pinterest project.

That, plus some helpful information from a reader about the travel niche, has me seriously considering the food niche.

Now I have a question for you.

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What’s The Goal Here?

I’m doing this to see if all these claims of thousands a month is realistic, right? But I also need a realistic goal for this project.

Is $5,000 a good, realistic goal? I’ve not ever had a site focused on the food niche, so I’m not sure about the RPMs. (well, I did start one but never got more than 5 posts up)

I figure monetization can be ads, affiliate, and ebooks.

And do ya reckon that $5,000 can be hit within 12 months?

So, if ya don’t mind giving me your thoughts in the poll below. Or reply to this email with your thoughts.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for over a year now (I think?) and there’s tons of value in it, including a SOP for local SEO.

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