🤔 Google Brand Ranking System?

do we believe them?

Shawna Newman
April 04, 2025 • Estimated Reading Time: 4 minutes

I’ve been in this industry for a really long time.

And during that time, one thing that’s always been true is that you can’t 100% trust what Google says.

It’s a lot like that saying (which I’m sure I’m butchering) that goes something like ‘watch what they do instead of what they say.’

Like I said, I butchered that but you get the gist, right?

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Maybe The Just Call It Something Else

I seem to have missed the original quote from the Google Search Liason, but apparently something was said to make it seem like they DO have a brand-ranking system.

But now they’ve walked it back.

here’s the tweet I saw-

You can click it to see the whole thing.

Anyways, I think any of us in this industry, even the noobs, can look at the SERPs and know that brands get to play by their own rules (and still rank…really well).

And this whole brands ranking well thing started way before HCU and was clearly turned up to the max with HCU. Doesn’t matter what they say cause the SERPs show the reality.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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