🐶 Happy Puppy Bowl Day

Yes, while 99% of America is stoked about it being Super Bowl day, I'm over here stoked about the annual Puppy Bowl.

I don’t watch American football, but I love me some puppies.

And the marketing for this is always of interest, and something we can learn from.

Pets, Pets, Pets

It’s no secret that people spend loads of money on their pets. And it’s always been a good niche to get into.

But now that niche sites are dead, what can you take away from things like Puppy Bowl to have a successful online venture?

Sometimes, you can just take something that works, but give it your own spin.

Like someone did with Kitten World Cup on YouTube. Just sort those videos by most popular to see the potential here.

This channel started out doing other cat-related content and didn’t hit on the kitty world cup idea until a year ago.

Though there is this gem from two years ago -

This video is actually how the channel first got on my radar.

And yeah, you, too, can create AI videos of animals doing funny stuff like this. From the view count for the videos on this channel, it’s likely a nice side income.

I do think this guy is missing an opportunity here though cause he seems to only be monetizing with ads. And that could be due to copyright concerns, but…

I’d be selling POD products & my own products here - jerseys for the kitty world cup teams for both humans and cats, mini soccer balls/footballs for the kitty world cup, and pretty much anything else you can buy at a real world cup but make it about this kitty world cup.

Find someone to make a game for smartphones that’s kittens playing soccer/football.

Of course, you’d wanna consult with a lawyer to see how you can do this without getting sued for copyright infringement…but I’m sure there’s a way to make this work.

But back to Puppy Bowl - it’s evolved from this one event to all these other specials that they air (Puppy Bowl MVPs, Puppy Bowl Training Camp, and loads more).

And in the weeks leading up to Puppy Bowl they are everywhere online and their website has brackets where you pick a player every week.

They also do hashtags during the show and polls to pick the MVP of the game, and so on.

Lots of marketing all over the place, and it starts early.

Honestly, if I had a bunch of pets and a lot of time, this is what I’d be doing. Baby goats. Corgis. Chickens. Whatever.

There’s interesting ideas everywhere.

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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