☕ I'm A Coffee Snob

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How’s your weekend going?

Since this is the first day it’s not going to be 100+ degrees in Vegas since May, I got up early to walk around Springs Preserve.

If you’re ever in Vegas, you should at least go to the cafe there because you get a great view of The Strip. It’s a pretty cool place overall.

But the cafe there has TERRIBLE coffee.

I’m super picky about coffee, kinda like how I am when it comes to starting new sites these days.

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I Hate Fruity Coffee…

But give me almonds, cocoa, caramel or the like in my roast and I am a happy coffee drinker.

The worst for me is when I get a drink made with an espresso that has citrus notes.

wtf am I supposed to do with that?

I asked myself the same question when a pickleball site that I have got smashed by HCU.

I don’t play pickleball. I just knew it was a niche that I could rank in and the people spend good money in, so I did a site on it a few years back.

These days, I won’t start a site unless I also plan on growing things like a newsletter or a community or a YouTube channel around it.

I also want a good niche for digital products or POD products.

When my pickleball site got smashed, I felt the same way as I do about fruity coffee - wtf am I supposed to do with this now?

I don’t know the niche. No one in my life plays it. And I have zero interest in it.

Sure, I could research things like t-shirt designs and maybe create a POD store to go with it, but is that something I really want to do?

Well, I actually think a brick and mortar store selling things like shoes, paddles, bags, etc could do really well in some areas - but I still have zero interest in pickleball.

So, I just moved all my content to a general sports site that I have in case that site ever recovers (it has not).

The truth is that I’m a LOT more picky these days when it comes to starting sites (and I’m still starting plenty of them!).

When people email me about my thoughts on starting sites, I always tell them the same thing -

HCU has sort of rewired my brain so that when I approach a niche my first thought is - what kind of digital products can I sell here?

And I immediately go to Etsy to see what kinds of products are for sale and look to see if those things are actually selling.

I also consider the POD angle. Can I sell something like t-shirts, coffee mugs, etc. to this audience? (Or even Kindle books.) And can I do the designs myself or get them on the cheap?

If at least one of those things is a ‘yes’ then I move on to my other criteria - are there other ways to reach this audience?

Meaning, can I get to them on Facebook, Pinterest, YouTube or Reddit?

If yes, am I able to build up a community? Meaning are people passionate about this topic?

Can I grow a newsletter here? A YouTube channel? A membership program? A community (Skool)?

If yes, THEN I am ready to jump into that niche.

I’m still starting new sites. I just can’t start as many at once as I used to because I also start building out the other things (Facebook, newsletter, POD store, etc) at the same time.

Before, ranking was so easy that I didn’t have to even worry about all the other stuff at the same time…since I was throwing up multiple sites at a time.

What about you?

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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