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How’d you spend your weekend?

I spent some time trying to figure out this whole AI music side hustle thing and how to get the music distributed, what those costs will look like, and so on. Looks like it’s gonna be a relatively cheap little project.

Then I spent some time on Sunday digging around the Facebook Ads Library. I swear that place is such a goldmine for niches and ideas. Especially if you wanna spy on pages that are running Likes campaigns.

More on that in a moment.

But first, I’ve got another sponsor today. So, give ‘em a click to check out their offer and get entered to win ALL the ads earnings for the month.

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Growing FB Pages & The FB Ads Library

I’ve been running “Likes” ads on Facebook for going on three years now, or is it four?

This started out for me as a way to send traffic to my sites. Honestly, that’s still my primary objective.

But now that Facebook has this Bonus Program, and especially since people started releasing courses about getting traffic from Facebook and the Bonus Program, it’s getting harder to score Likes for under four cents.

And that’s a shame. It used to be that you could get Likes for two cents or less the first two quarters of the year and by Q4 you’d be up to four cents.

These days I see plenty of people online asking how to get their Likes lower than twenty cents.

Twenty-fucking-cents?! That is crazy.

Each time I see this, I have two thoughts -

1. People are really bad at running a successful Likes campaign.

2. Facebook is the real winner here these days.

The reality is that both of those things are true.

When I first started running Facebook ads for Likes, so few people were doing it that I was able to make mistakes and learn as time went on….and at a cheap cost.

But with everyone and their dog running Likes campaigns these days, you can’t afford to learn on the job, so to speak.

That’s what’s resulting in Facebook being the real winner of all this.

Makes me wonder what kind of tips on successful ads people are giving out in these courses. If any at all.

My #1 tip to you is to STUDY THE FACEBOOK ADS LIBRARY.

Seriously, just looking at what is working for other people will put you so far ahead of everyone else.

Just make sure you check how long an ad has been running before you try to do something similar. (so you know if it’s a winner or not)

And as a bonus, you’ll end up becoming a much better marketer after all that study time.

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Week 14 of Newsletter Life Starts Now

Today marks week #14 of doing a local newsletter on Beehiiv.

We’re currently just a few subscribers over 2,700 (as of this morning).

No new revenue other than a couple of dollars from Boosts when people sign up and some Amazon affiliate commission from posting about Prime Day.

I really need to get on hitting up local businesses for sponsorships, but my plate is too full with other stuff this week.

Not worried though cause it just means that we’ll have more subscribers when I do reach out.

Got plenty of people wanting free advertising though. Chumps.

Reminder: I'm writing updates about my local newsletter on Twitter here and doing a more detailed case study in my private forum.

Next Time…

Upcoming topics: I pick a winner of all the Beehiiv ads earnings for July, Etsy and KDP tips.

Stay awesome,

Shawna

P.S. Beehiiv just changed the newsletter game - you now get a custom app for your newsletter (in addition to the first 2,500 subs for free). Haven’t turned the app for this newsletter on yet though.

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