🤔 Is Pinterest Worth It?

or not?

Author

Shawna Newman
May 04, 2025 • Estimated Reading Time: 4 minutes

Saw something interesting the other day that I’m still thinking about.

A newsletter that I’m subscribed to mentioned Pinterest not really being worth it.

The shocker?

The site was started in Feb 2024 and gets massive traffic from Google.

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Consider Me Shocked

I know, it sounds crazy, right?

Someone who had their niche site portfolio smashed by HCU built a new niche site last year and by all means is crushing it.

Just not with Pinterest traffic.

Peep this screenshot from the email -

I feel like I have so many questions here.

Like why did he align the Mediavine image so far to the side in the email? Was he not in a Pinterest friendly niche? Are the pins optimized? How do the pins actually look?

So many questions.

Kinda makes me want to start a site right now focusing on Pinterest to see what happens.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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