🏰 Is The Moat Deep Enough?

Whenever I’m prepping to start a new business, there’s one thing I always think about - can I build a moat to keep the competition at bay?

In recent years, it’s been about more than competition though.

Now I also think about platform risk and owned audience/traffic.

But today I’m thinking about other external factors.

Can You Really Be Prepared?

A couple of days ago I mentioned that I’m going to be launching a new ecommerce brand with a focus on POD products. (Hoping to have that live with ads running by the weekend!)

Today I saw an ecom store owner making a plea on Twitter to every White House-adjacent person he could find.

He said removing the insanely low delivery (freight?) costs of getting stuff from China to the US badly affected his business. And now the redonk tariffs for China are going to be the final nail in the coffin for this guy.

I’ll be using Printful and it ships out of Texas…but I assume the raw products are sourced in China.

So, there’s a risk of that affecting me and I can try to be prepared for it, but how prepared can I really be?

I think the answer for this specific scenario is that ecomm stores might just get fucked. But that’s only if your sales are primarily in the USA, right?

So, to prepare means having a plan in place to sell to other countries.

Sure other countries buy less shit than Americans, which is why everyone and their dog targets Americans. But people in other countries do buy stuff.

Keep that in mind if you’re doing ecommerce sites.

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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