⚰️ Is This The FINAL Nail In The Coffin?

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I was on my second cup of coffee, or as I like to think of it - brain fuel, when I came across something on Facebook this morning that stopped my scroll.

Have you seen what was announced regarding Google and AI in the SERPs?

More on that in a moment.

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As If Google Results Couldn’t Get Worse

Personally, I made the switch to Bing earlier this year because the Google results are just fucking terrible.

Every so often I head back to see if things have improved, but so far Bing is still my primary search engine.

That’s why I didn’t know what was going on with AI in the SERPs.

And why I didn’t see what was being tested last week…

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If you’ve not seen this, well, you won’t believe it.

They’re rolling out AI “organized” search results to give users a “personalized experience.”

what. the. fuck.

Right now, it’s just for recipes and meal inspiration, whatever the fuck ‘meal inspiration’ is.

The only good thing I see about this announcement is that “AI-organized pages will compile various content types, including articles, videos, and forum discussions.”

But then again, this is Google, and Google hasn’t had a great track record with AI in the SERPs.

If most of your audience arrives via desktop instead of mobile, then you’re safe….at least for now.

And yes, it will eventually roll out to other niches…

“When we previewed this feature, we mentioned expanding this to additional categories including dining, movies, music, books, hotels, and shopping. No further details to share at this time.”

This is going to totally fuck up keyword rank tracking and the data you get in Search Console…because Google said they’re not splitting out your data between AI results pages vs regular pages.

What I’m wondering though is what does this mean for algo updates going forward?

Will the personalized AI results pages discover and promote HCU-hit sites? And what about Google Discover?

And once this rolls out for most searches, will the need for backlinks kinda evaporate for the most part?

Damn, crazy shit going on.

Glad I stopped worrying about Google and get most of my traffic from other search engines and Pinterest.

Seriously, if you’ve been putting off doing Pinterest, you should really get started NOW!

It’s a long lead platform and can take a few months to get traction. So I really mean it when I say to start now.

And if you want Growth Cupid to do the heavy lifting for you by designing awesome pins and getting them all scheduled for you in Pinterest, don’t miss out on our limited time Better Than Black Friday sale for our Pinterest packages. It’s a sweet 50% off savings.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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