📩 Local Newsletter Life Update

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It’s be around a month and half since I last gave you an update on my local newsletter.

That’s a lot of time.

But not a lot has happened.

More on that in a moment.

But first, I’ve got just one sponsor today. So, check ‘em out for a chance at some monies!

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What’s New To Report?

Probably the most disappointing update for this is that there’s zero new sponsors. Though I do still plan on asking my local SEO clients to do ads in the newsletter once we get in the new year.

This is not surprising as working on the newsletter has been taking a backseat to things that actually result in revenue (like client SEO).

So really, other than still publishing the local newsletter, there has been zero extra work on it since the last update.

We did gain a new premium subscriber ($50) so that’s something, I guess.

And I did realize that since my audience is full of cheap wankers, then my playbook just cannot be the same as most local newsletters.

So, I’ve decided to focus on what I’m good at - growing sites. This means I’ll work more on building up the blog for the newsletter and local guides on the newsletter website.

I’ve already got a guide on where to play pickleball that does well. And our happy hour directory gets loads of traffic.

I think by putting more focus on growing the newsletter website, then I can use that to drive organic subscribers to the newsletter.

This is a different playbook cause most local newsletters don’t really have a local website like this to go with the newsletter.

I also read something interesting in the private newsletter group that I’m in. One member mentioned two monetization routes with a local newsletter — selling ads or running events to promote/sell to the newsletter audience. But once you start doing events, you’re no longer running a local newsletter, you’re running an events business.

And I have zero interest in being an events business.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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