💯 Making 101 Websites in 2025?

will it work?

Author

Shawna Newman
January 17, 2025 • Estimated Reading Time: 5 minutes

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For months now, a lot of the conversation that I’ve seen on Twitter has been around using exact match domains for simple websites that are just tools.

Think a site that does grams to ounces conversions.

I know that some of the talk on the Niche Pursuits podcast has been about sites like this as well.

On Twitter today, I saw that someone is going all in on this.

Before we jump in, I’ve got two sponsors today. First one is …

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Spot Your Customers Instantly

Right now, you just see a list of random email addresses making orders. But I’ve got a database with 5+ million influencers in it. I take your list of customers and show you which ones have an engaged audience. On average? 75 influencers per 5,000 shoppers. That’s free, organic marketing sitting right under your nose. Wanna see who’s secretly hyping your brand? Let’s go.

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And Also Programmatic SEO

Another easy peasy thing you can do with a site like that is use programmatic SEO to scale the number of pages of the site.

That’s what I’d do if I was building sites like this.

But, this isn’t about me.

It’s about this guy -

You can view his progress, as well as all the site’s he’s building out at https://mattmerrick.com/

I noticed that he’s also got a Build In Public thread on Twitter with more details about how he’s building the sites and stuff.

I love the hustle.

And I also love that he’s doing this in public cause we’ll able able to see what’s actually working and what’s not.

Should be something interesting to follow along with this year.

Have you built anything like this with exact match domains?

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

How I Can Help You -

🤝 Join My Skool Community - Join like-minded people talking about online businesses and making money online.

🎥 My YouTube Course - Everything I know about creating Faceless YouTube channels for your sites (or as standalone channels).

🤑 Growth Cupid - Anything you need to grow a website, my team can do it. (use code SKIPBLAST for 15% off anything)

☎️ 30-Minute Consulting Session - Need to talk through something with your website or online business? Let’s get something set up!

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