💼 More On A SEO Agency Pivot (part 6)

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When I was in college, I had a series of part-time jobs that involved commission-based selling.

First, there was the men’s shoes department in a regional department store.

Then, it was the women’s shoes department in a national department store.

Then, cell phone contracts & renewals…outbound telesales in a call center 🤮 (the money was amazing though)

Then, in-store cell phone contracts & renewals.

Though I never wanted to do sales, I eventually became pretty decent at it.

More on that in a moment.

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Always Looking For Opportunity

Being good at sales is a great asset when you’re running a SEO agency. So, if you’re thinking of starting an agency, then I recommend that you get good at sales.

While I get a lot of word-of-mouth referrals, I’ve had to do a lot of selling to have regular work for the Growth Cupid team.

Personally, I hate selling. I think it sucks. And I hate when people are trying to sell to me.

But, it is what it is.

I like to live in a nice house, etc. so I do the selling.

I think selling is also a mindset that you gotta adopt.

Pre-HCU when I had regular, good income from niche sites, I didn’t have a selling mindset.

These days though, I’m always looking for my next sales prospect.

It’s kinda weird that agency work is my “thing” now but if I can’t pay my team then someone else will snap them up.

As a side note, I think this is why I’ve been so frustrated with my local newsletter and trying to sell ad spots because I KNOW that I can sell.

Anyways, back to the selling mindset.

You gotta always be proactively looking for selling opportunities. You gotta swing at every ball.

You gotta be confident in your approach and pitch. You gotta be prepared to counter any objections.

And you gotta learn to be cool with rejection. Cause you can’t sell to everyone.

I think you also need to be able to think and react quickly. Cause no matter how well you prepare for objections/rejections, you’re gonna be hit with new scenarios that you have to respond to in the moment.

Before you know it, you’ll be like me - I pitched local SEO to my dentist at my cleaning visit …and to the electrician who was at my house today changing out a bad GFCI outlet.

I didn’t land either - the dentist has more work than he can handle and the electrician is currently with an agency - but, at least I tried.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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