🤓 My Directory Site Tech Stack

I had some requests to talk more about directory sites and what I’m doing.

So let’s start with how I’m building them.

Cause there’s a lot of variation in what people are sharing.

Niche Site 2.0?

I keep seeing people using Lovable and other “vibe coding” tools to spin up directory sites in like 15 minutes.

And they all look pretty much exactly the same.

I see people using Wordpress with directory plugins.

I tried to use a directory plugin. I think it was called GeoDirectory?

It’s the one that Frey Chu has talked about using.

That shit is convoluted as fuck.

Seriously. I feel like this plugin has a learning curve similar to Adobe products.

I don’t have time to waste learning a new plugin.

Especially since the functionality that I need is already available in something that I already pay for…

Kadence Pro + Kadence Blocks + Hostinger

Kadence Pro has an amazing AI site template creator. Just tell it what you want and it spins it up for you.

Then, with Kadence Blocks you can do a Google Maps block to put in the map for the business on each location page.

Essentially I’ve created one location page and then I duplicate it for every other location, just changing out the details. I use a free plugin to duplicate the posts.

I’m not scraping anything for data just yet as the things I’ve chosen to work on I already had data for….most of them cause I was building out blog posts for these types of businesses in some of my sites that got smashed by HCU or hit with those manual penalties.

And I’m building these out using PAGES not posts so that I can nest locations for a clean slug like /nevada/las-vegas/

These sites have the lowest number of plugins I’ve ever had on any sites. It’s kinda crazy.

Homepage looks a lot like Frey’s DiscoverPlasma.com site as well.

I’m just keeping it simples.

sponsored:

How to grow a DTC brand on Amazon

Growing on Amazon takes more than great products.

✅ Drive high-quality traffic – Partner with 8K+ vetted publishers, affiliates, and influencers.
✅ Control your commissions – Set CPA or CPC to maximize ROI.
✅ Boost rankings – Amazon rewards external traffic with better search visibility and a 10% kickback.

Download the Guide

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

Some links may be affiliate links. I 💖 you if you use one!