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Three quick things before we get into it today -

1 - I’ll be joining Doug Cunnington on his livestream tomorrow. I think it’s at 11am PST.

2- Final announcement - I will be putting a paywall on my Skool community as soon as it reaches 100 members. Currently just 5 spots left! Join now if you want it for free….cause I’ll also share this on the livestream tomorrow.

3 - I dropped another new YouTube video today, so check that out.

Real talk - I didn’t have a topic planned today, so if it seems like word vomit below, that’s cause it is!

More on that in a moment.

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Getting Out Of Your Comfort Zone

I don’t know about you, but I feel like Google crushing sites has really led me into a lot of uncharted territory.

Yes, I have sites that survived and a few that are even thriving. But I’m not as comfortable as I used to be with putting all my eggs in the niche site basket.

Even with multiple traffic sources, I just don’t see myself as all-in on anything that’s not a real business that can’t be touched by algorithms.

So, I’ve been dabbling in all sorts of new stuff.

This week I’m launching a physical product ecomm store. Well, it’s my wife’s store and products, but I’m handling everything else.

The niche is wedding gifts. The product is personalized artwork based on her photography. (If you’ve got a wedding site/social presence getting traffic, lemme know and I’ll set you up as an affiliate)

In the future, we’re going to be doing things like attending trade shows to get the word out about this brand. Old me would have said, no fucking way! that is insane.

New me is like, fuck yeah! Let’s try this shit!

Cold email is something else that’s been new for me. Honestly though, I’ve been skeptical about it….until now.

I got two requests for more info today! I can’t fucking believe it worked!

Real talk - I only did a campaign with 645 leads. That’s small time, from what I’ve read. The first follow-up in the series went out today and that’s what got me the positive results.

Honestly, I still can’t believe this shit actually worked.

Quick tip - If you’re doing cold email and considering ListKit for leads, I asked for my money back cause the leads turned out not great (bounced emails, person no longer works for company, etc.)

The best/worst part is that I was gauging interest for a Growth Cupid local business service that I don’t actually offer yet. It’s just something I’ve been doing for the local newsletter that works really well.

The local newsletter has also led to new experiences. Next week I have an in-person meeting with someone who runs a local magazine. She wants to partner with us - we promote them for free, they promote us for free…and a few other things. Maybe even some in-person local events.

Wild times.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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