✨ New Grinds & Shiny Objects

not about coffee

Author

Shawna Newman
August 12, 2025 • Estimated Reading Time: 6 minutes

Before jumping into it today, just want to remind you that I do pay for referred clients to Growth Cupid. Each month someone you refer stays on as a paying client, you get sweet referral monies from me. Just message me with your deets for the monies.

And that leads me to …

It’s Day 1 of me making a real effort to scale Growth Cupid. And I’ve just reminded you about that referral money you can score. (I know, lame way to start, but I’ve got a dentist appointment just waiting to ruin the rest of my day).

(Quick reminder - you can see my recent emails in the archive here)

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Lead Magnets & New Opportunties

I’ve never really done lead magnets for B2B, so I honestly have no idea what works.

So, I did what anyone would do these days - I asked chatGPT.

Yesterday afternoon, I spent some time playing around in Canva designing a lead magnet that I think I can repurpose with a few edits for multiple industries.

Are lead magnets the way to go with B2B ads? No idea. Guess I’m about to find out though.

Getting away from lead magnets, I had an interesting proposition yesterday from a reader.

The opportunity? Getting back to my HARO links roots with someone who can design an AI system for the workload.

Such an opportunity isn’t new to me. In fact, I was doing something very similar until a few months back … but I have zero interest in managing any team members for such a business again.

Here’s the twist - I won’t have to, he says. My purpose would be the marketing + previous experience/knowledge.

I haven’t ruled it out yet…but I do wonder if it’s just something else to distract me from my agency growth focus.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for over a year now (I think?) and there’s tons of value in it, including a SOP for local SEO.

How I Can Help You -

🤝 Join My Skool Community - Join like-minded people talking about online businesses and making money online.

🎥 My YouTube Course - Everything I know about creating Faceless YouTube channels for your sites (or as standalone channels).

🤑 Growth Cupid - Anything you need to grow a website, my team can do it. (use code SKIPBLAST for 15% off anything)

☎️ 30-Minute Consulting Session - Need to talk through something with your website or online business? Let’s get something set up!

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