🥊 Niche Site Owner vs Google Puppet, Round 312

things are spicy today

In partnership with

Agency SEOs, who are often Google puppets, have been going at niche site owners on Twitter for what seems like ages.

But today, well, today things are spicier than I’ve ever seen them.

And I am loving it.

More on that in a moment.

But first, I’ve got one sponsor today. So, check ‘em out for a chance at some monies!

👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇👇

Save 13 Hours Weekly of Podcast Pitching with PodPitch.com

It's 2025. Want to finally be a regular podcast guest in your industry? PodPitch will make it happen. Even the beehiiv team uses it!

The best way to advertise isn't Meta or Google – it's appearing on dozens of podcasts that your customers already love.

You could write a few emails yourself to podcast hosts...

Or you could automate thousands of emails going out weekly, pitching your people as the PERFECT next podcast guest.

  • Log in with your email

  • Load your brand info

  • Click "automate"

Emails pitching your team as the perfect next guest will start sending out automatically to podcast hosts.

Big brands like Feastables are already using it instead of expensive PR Agencies.

#sponsored

☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️☝️

I Was Like Daaaaaayyyyyyyum, Girl

I feel like I’m almost immune to seeing hot takes from agency SEOs/Google Puppets when it comes to niche site owners.

So, earlier today when I saw this I was like, holy shit.

So, here’s the backstory. Apparently one of the people who went to the Google gaslighting gathering was on the Niche Pursuits podcast recently.

And, one of the professional Google puppets shared her thoughts on the interview, cause of course.

Then, the gloves came the fuck off.

I’m imaging Morgan sitting at her computer and removing the hoop earrings so she can whoop some ass. Cause you know if the earnings are coming out then somebody is getting their ass beat.

You see that scene in one of the early episodes of Grotesquerie? When she started taking out her earrings to whoop that nurse’s ass? That’s what I’m talking about.

I am loving the fire coming out of the niche site community, at least what’s left of it.

Like this reply to Marie from Lucy-

Don’t know if she gets this email, but loving this energy.

Anyways, I think the only non-niche site person that has EVER been worth paying 100% attention to is Glenn Gabe. I started following his blog back when Squidoo was still a website people visited.

Dude has always been solid without being a puppet.

Of course, if you’re no longer ranking sites then it doesn’t really matter, eh?

In non-website related news, I have managed to convince the ebook ghostwriter I’ve used to work for me. At least for a Black Friday offer.

After that? I guess we’ll see how Black Friday goes.

It will be a very limited quantity sort of offer. And I’ve had to guarantee that all spots will be sold, so I’m guessing I’ll be buying more ghostwritten ebooks this month if y’all don’t take all the spots 🥴

Coming up…

Upcoming topics: one of the many things I’m working on: ecommerce, what’s working with websites, running an agency, AI music, Amazon KDP books, and more.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

How I Can Help You -

🤝 Join My Skool Community - Join like-minded people talking about online businesses and making money online.

🎥 My YouTube Course - Everything I know about creating Faceless YouTube channels for your sites (or as standalone channels).

🕵️‍♀️ Website Teardown/Audit - I analyze your site for issues and opportunities and deliver a 30-minute video. Hundreds of site owners have loved this service.

🤑 Growth Cupid - Anything you need to grow a website, my team can do it. (use code SKIPBLAST for 15% off anything)

☎️ 30-Minute Consulting Session - Need to talk through something with your website or online business? Let’s get something set up!

Some links may be affiliate links. I 💖 you if you use one!