👇Niching Down

Since I get a lot of questions on it, I’ve talked many times about both starting a SEO agency and running one.

In the past, I’ve mentioned how I’ve always done a more generalized agency offering a variety of services to a variety of audiences.

Well, after all of these years of offering everything and specializing in nothing, I’ve made a change.

100% Local SEO

In recent months I’ve been working on parting ways with any clients who aren’t local SEO clients.

Though I didn’t intend for it to happen, my client roster started leaning heavily into the local SEO bucket.

And local SEO is easy. Easier than all the other shit the Growth Cupid team was doing.

In fact, right now I can reduce staff by niching down to just local SEO. And the ROI is much better.

So, that’s what I’m in the process of doing.

I admit, it’s a bit stressful knowing that my agency site now actively turns away potential clients if they’re not a local business.

But the truth is that I’m seeing more profits that ever…with clients that are both less demanding and require less work.

Should I have done this sooner? Probably.

Will I end up regretting it? Maybe.

But it’s an exciting change nonetheless.

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for over a year now (I think?) and there’s tons of value in it, including a SOP for local SEO.

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