🍊 Let's Talk Rank & Rent...with a twist

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Three things things today.

First - Y’all were pretty stoked on “niche newsletters ideas” in the poll I ran a few days ago. Literally every response was a “yes” so I’ll start doing more of those.

Second - Another Black Friday offer for Growth Cupid is live. Ideal for ecommerce, SaaS and local sites.

Third - I had a request for more talk on rank & rent, so there’s something about that I wanna touch on today.

More on that in a moment.

But first, I’ve got TWO sponsors today. One here, and one below. So, check ‘em out for a chance at some monies!

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You’ve Got The Rankings - Now What?

Rank and rent is one of those business models that’s been around for years, yet there’s something about it few people talk about.

Getting the rankings is the easy part. Cause local SEO is mostly a breeze.

hint: Growth Cupid’s HARO-style links crush it for local SEO. peep the Black Friday offer

It’s making money that’s the hard part.

Based on the name, the idea is to obviously rent out the site to whoever wants to pay for all the leads coming in.

You can do this on a cost per lead basis or a flat monthly fee.

And you just put their contact details on the site during this period, right?

Though some people still maintain a separate phone number for tracking purposes.

But it’s the selling that part of the whole thing that fucks this up for a lot of people.

Cause you gotta get on the phone (or boots on the ground) to do the actual sales part of it.

That sucks.

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And I say that as someone who has to sell agency services to local businesses….and who had commission-based sales jobs in college.

Selling is always a challenge. Even when you’re good at it.

Cause dealing with people is a challenge most of the time.

So, what if you want to do rank and rent but don’t wanna deal with trying to sell the leads? (It’s a chore, so I don’t blame you).

There’s another option that I know can be done with success - just sell the whole damn site to them. (Just remember to recoup all your expenses.)

This is a MUCH easier thing to close.

You sell them on the benefit of owning this lead generating machine website forever. You’re selling that lifetime ROI. As well as “hey, if you ever decide to sell your business, you can sell this lead gen asset with it.”

Sure, you’re eliminating that sweet recurring monthly income, but a few grand as a bulk one-time payment is pretty sweet as well.

Pretty sure this is working smarter, not harder right here.

Or hey, parlay it into a pay-me-to-do-local-seo-for-you kind of monthly thing. Cause they can clearly see your work based on the R&R site.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

Some links may be affiliate links. I 💖 you if you use one!