šŸŖ¦ RIP Google Searches

is it over?

Author

Shawna Newman
March 31, 2025 ā€¢ Estimated Reading Time: 3 minutes

For anyone who got hit by HCU, itā€™s felt like Google Search was officially over a while ago.

But that was mostly niche site peeps.

But now?

Itā€™s pretty much over for most people.

Sponsored

Amazonā€™s not broken. But your mix might be.

If your Amazon growth is slowing while spend climbs, itā€™s not the platformā€”itā€™s the strategy.

Brands like HyperIce, Caraway, and Goli are shifting to affiliate marketing that drives external traffic and only costs money when it converts.

See what kind of revenue lift this could mean for you.

Sponsored

Google Zero

Saw this article being shared on Twitter this morning.

For 2024, almost 60% of searches on Google resulted in zero clicks.

ZERO CLICKS. SIXTY PERCENT.

Are you surprised by that 60% figure?

Honestly, I think I am a little. Like I knew things were bad, but not 60% bad.

Kind of crazy to think about the future of search. If there is a future.

And then I think about all the wrong info that AI overviews are popping outā€¦.and almost 60% of people are just taking that as correct info.

Wild.

Coming upā€¦

More on what Iā€™m working on and how itā€™s going.

Stay awesome,

Shawna

P.S. If youā€™re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chouā€™s Advise community. Iā€™ve been in it for several months and thereā€™s tons of value in it, including a SOP for local SEO.

How I Can Help You -

šŸ¤ Join My Skool Community - Join like-minded people talking about online businesses and making money online.

šŸŽ„ My YouTube Course - Everything I know about creating Faceless YouTube channels for your sites (or as standalone channels).

šŸ¤‘ Growth Cupid - Anything you need to grow a website, my team can do it. (use code SKIPBLAST for 15% off anything)

ā˜Žļø 30-Minute Consulting Session - Need to talk through something with your website or online business? Letā€™s get something set up!

Some links may be affiliate links. I šŸ’– you if you use one!