šŸŖ¦ RIP Google Searches

is it over?

Author

Shawna Newman
March 31, 2025 ā€¢ Estimated Reading Time: 3 minutes

For anyone who got hit by HCU, itā€™s felt like Google Search was officially over a while ago.

But that was mostly niche site peeps.

But now?

Itā€™s pretty much over for most people.

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Google Zero

Saw this article being shared on Twitter this morning.

For 2024, almost 60% of searches on Google resulted in zero clicks.

ZERO CLICKS. SIXTY PERCENT.

Are you surprised by that 60% figure?

Honestly, I think I am a little. Like I knew things were bad, but not 60% bad.

Kind of crazy to think about the future of search. If there is a future.

And then I think about all the wrong info that AI overviews are popping outā€¦.and almost 60% of people are just taking that as correct info.

Wild.

Coming upā€¦

More on what Iā€™m working on and how itā€™s going.

Stay awesome,

Shawna

P.S. If youā€™re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chouā€™s Advise community. Iā€™ve been in it for several months and thereā€™s tons of value in it, including a SOP for local SEO.

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