🤪 So Stupid It's Genius

In the past, I’ve had really stupid business ideas that I’ve joked about doing, but thought they were too stupid to work.

And without fail, I’ve seen someone do them and have big success.

Many years ago my most commonly used insult was “eat a bag of dicks” and I got the brilliantly stupid idea to start a business shipping bags of dick-shaped gummy candies as a joke thing.

I never started it. Someone else did and they sold that business for six figures shortly afterwards.

That wasn’t the first time (or last) I had a stupid idea that I saw someone else implement and profit on.

Well, today while I was at the gym I had another brilliantly stupid idea. And I’m acting on it this time.

Will Tariffs Kill It Though?

Okay, so the idea involves a Shopify POD store. Though I could probably do Woocommerce?

I hate Woo though cause it’s hella clunky.

Anyways, I’ll be using Printful for the products. And I’m praying like hell that the tariffs don’t affect this.

And it’ll be super cheap to validate for ~90 days.

I’m not sharing the domain name just yet, but here’s where I’m at -

Got the idea, came up with a great brand name, checked the trademark database.

Bought the plural and non-plural versions of the domain name. Cost: $18.12

Shopify is free for the first 3 days, then $1.00/month for the first three months. Cost: $3.00

I’ll create an email address with Google Workspace for $7.20/month. Cost: $21.60

All in, those first ~90 days will cost me less than $50 at $42.72 in fixed costs.

Of course, I’ll have additional costs in running ads.

Though I’ll promote it in my local newsletter which won’t cost me anything.

I’ll likely run some ads on Facebook and Instagram to see if I can make any sales.

Not sure how much I’ll spend on that as I haven’t actually done my income taxes yet but I already know that I’ll have to pay in more money. 😭

If I have to send in more than $5K, then I’ll be a bit conservative with my ad budget. Otherwise my wife will probably kill me. Once taxes are done on Tuesday, I’ll have a better idea of my ad budget.

I’ll keep you updated on how this one goes. Should be a fun little project to speed run and see what happens.

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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