💩 State of SEO

same emoji, different email

Author

Shawna Newman
May 15, 2025 • Estimated Reading Time: 5 minutes

If you read one thing today, honestly, it shouldn’t be the rest of this email cause something more interesting was published.

The State of SEO Report over at Detailed.com.

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Lot of Nuggets

So, that report is a long read, and I don’t want to spoil it for you.

If you’re doing anything online where SEO plays a part, then you should read the entire thing.

Especially if you’re prepping to launch something online.

It’s a great look at what’s going on in various parts of the internet.

And yeah, we’ve known since HCU that things are pretty shitty for content site owners.

But there’s still some easy wins with SEO (local sites, directory sites…) and this report serves not only as a good reality check of the bigger picture, but I think it’s also good thing to read so you can check-in with yourself and make sure that you’re not wasting your time on something that’s never coming back.

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Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for over a year now (I think?) and there’s tons of value in it, including a SOP for local SEO.

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