🤑 This Email Is Tariff-Free

Yes, I made a jokey subject line, but this is no joke.

What I’m thinking about is ecomm sites that sell physical products (even POD stuff).

The potential tariff situation in the States could affect ecomm sites, right?

When I lived in the Netherlands, I had a registered business (not ecomm) as a requirement of my visa so I got well acquainted with VAT and how that affects prices and selling stuff.

Anyways, while I’m thinking about that, it’s not really what I wanted to chat about.

Trust or Not Trust Pinterest Trends Data?

A couple of days ago I was on YouTube listening to a podcast on Pinterest. I think it was the one Tony Hill does with someone else?

Anyways, the topic was Pinterest Trends and how they think that sometimes Pinterest pushes keywords/topics that it wants to trend but that aren’t actually trending.

The example mentioned was anything that ends in “aesthetic.”

At first I was skeptical, but the more I think about it, I think I buy into this.

I did always find it odd that the word “aesthetic” was not only in-use on the platform, but seemingly popular.

It’s just not a word you see/hear a lot, especially written as it is not the easiest word for a lot of people to spell.

And when you think about it, manipulating the feeds would definitely be something a brand could do just for the advertising dollars.

Think about it - you could make something really popular and then approach brands in that industry for advertising partnerships.

Who knows why Pinterest might be doing this (if they are), but something interesting to think about as you’re looking for pinning ideas.

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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