🤯 WTF Are Pinterest Clusters?

is this for real?

Author

Shawna Newman
January 24, 2025 • Estimated Reading Time: 4 minutes

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I’ve been using Pinterest for my sites since before it was cool.

And I’m still learning new things about it from other people. (or am I?)

Today, it’s Pinterest clusters.

Ever heard of it?

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Give This Dude A Follow…Maybe?

So I was on Twitter today and saw this guy talking about Pinterest Clusters and I was like,

Since I just learned about this today, I suggest checking out his thread here. Or the one from 11 days ago that I missed.

It seems that these are one part of the puzzle of getting Pinterest to recommend your pins to the right people, or so he says.

His examples are “DIY Crafts > Seasonal Wreaths” or “Recipes > Vegan Dinners.”

Here’s what weird though - I can’t find a single other person talking about this. Not even in the Fat Stacks forum. Maybe I’ll have to sign up for the Mavericks Forum to see if Tony Hill is talking about it.

And this guy doesn’t have a real picture or name on his Twitter profile. His website is also down.

So is this whole “Pinterest clusters” thing for reals? Is someone just engagement farming on Twitter by making shit up? Or just renaming something we already know about?

If you know, then let me know!

Thoughts?

Coming up…

More on what I’m working on and how it’s going.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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