💼 More On A SEO Agency Pivot (part 4)

In partnership with

It’s been just over a month since I last talked about running a SEO agency.

And in my very first email on this topic, I mentioned specializing vs not specializing but didn’t really get into it.

But that’s something I’ve been thinking about a lot lately. Starting with my history of selling SEO services.

More on that in a moment.

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My History

When I first started selling SEO services, it was kind of a sometime-thing that I did without operating as an agency.

Going back a little further, I guess freelance writing was really how I started - even before I was making money from niche sites.

Anyways, I used to have a pretty large PBN so I started selling PBN links without being agency and then maybe a year or two after that, I just started doing SEO as an agency.

My first client was a foosball table brand that hired me cause my two niche sites out-ranked them for every lucrative keyword. My two sites were literally #1 and #2 for every foosball related keyword.

Ah, those were the days cause the commission on foosball tables from both Amazon and Wayfair was hella lucrative at the time.

So, for more than a year I was earning my affiliate monies from the foosball sites + charging the foosball brand to advertise on my two sites + charging them for SEO services.

I tried to sell my two sites to them, but they didn’t have the cash.

After that, somehow, I managed to get hired to do SEO for a vape shop with multiple locations in the UK.

wtf? yeah, I know, right?

There’s really something to “being everywhere” when it comes to getting inbound leads.

That guy found me in the comments of a blog post and then Googled me to find me on all sorts of podcasts.

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I did SEO on the side for a few brands here and there before I decided to focus just on selling HARO links.

I think Jolly SEO was the only other agency doing it at the time.

It made me a fuckload of cash. Then I got tired of it and stopped.

That’s when I pivoted to a generalized SEO agency.

But was that the right choice? I’ve got more thoughts on that for another day. Cause it’s pizza o’clock for me.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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