💼 More On A SEO Agency Pivot (part 5)

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Last time I talked about how you can pivot to an agency from your niche site history past, I gave you a short rundown on how I started offering agency services.

And how something I, as well as most agency owners, struggle with is going general or specializing with either a specific market or specific service.

More on that in a moment.

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Sometimes The Answer Is In Front Of You

I feel like sometimes you know the answer to whatever burning question you have, but you don’t really want to see it.

Maybe you don’t like the answer.

Maybe you don’t want to believe that it’s really the answer.

Maybe you want to see if you work hard enough at it that you can change the answer.

Maybe the answer just doesn’t make sense (or does it?).

I think we’ve all had moments like this - even if you’re not running an agency.

Life is just dumb sometimes.

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For me, the answer of to specialize or not has essentially been the same.

Yes, I should.

But am I? Nope.

Why? Because the answer of “specialize in what?” is painfully obvious and I don’t like it.

The consensus is that specializing is how you make the most money with an agency.

What does that look like? Many things.

A ecommerce agency. A Shopify agency. A local home services agency. A dental SEO agency. A content agency. A social media agency. An email marketing agency. A cold email agency. A link building agency. A SaaS links agency. A cannabis SEO agency. A PPC agency. A digital PR agency. A PPC agency for lawyers. A TikTok agency.

One of my brothers actually works (remotely) at a dental SEO agency. His days are a mix of meetings and building websites for dentists.

But that place seems to fucking print money.

Big staff. Good pay. He gets flown into Austin, where the company is headquartered, for holiday parties and things like SXSW.

Anyways, logically you’d think that the more services you offered or the wider your market, then the more money you’d make, right?

That kind of 3am math seems sound at first, until you realize that it’s easier to compete when you specialize.

They key is specializing in something where you have a lot of opportunity in terms of clients. Basically you build a reputation as THE agency for X, where X is whatever you specialize in.

One thing I’ve learned is that the more you can niche down, the more you can make.

I’m talking around $10K/mo difference for me.

By now you’re probably wondering why I’m offering all sorts of services via Growth Cupid instead of specializing.

The truth is that I know what I SHOULD specialize in but I’ve been trying to find something anything else.

That’s why I keep learning new skills and testing out new service offerings.

I think it doesn’t really matter what you pick to specialize in as an agency, as long as you go all-in on it.

And I think I’m at the point that I’ve been at in the past. I need to pay attention to the service/services that I sell the most of and go all-in.

Going all in can be scary though.

What if you’d created a DFY niche sites agency a few months before HCU?

If this feels like I’m trying to talk myself into doing this, you’d be right.

Specializing is always the answer.

But…should you spin up a second agency for specializing and keep a generalized one?

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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