🕵️ Some Three Ships Inside Info

In partnership with

After yesterday’s email on Three Ships being everywhere, I discovered that I actually know someone who used to work there.

After leaving, this person was required to sign a NDA, so I can’t share anything that will expose who this is. But I learned some interesting stuff.

More on that in a moment.

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It’s Not What I Expected

The most surprising thing that I learned from this person is what ACTUALLY brings in most of the revenue from these partnerships/parasite SEO plays.

I also got some crazy deets on monthly revenue.

I think you’ll be shocked by both…

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So, like I said yesterday, I’ve been aware of Three Ships for a while cause they used to buy up a lot of niche sites.

With that in mind, I just assumed their primary revenue stream was affiliate monies.

It is not.

Lead gen is where the real money is coming from for them.

They are selling leads for hundreds of dollars because they use Boberdoo, where companies bid on the leads, which drives the price/revenue up.

Some of these leads they sell are going for more than $700….for a single lead 🤯

Y’all, I been in the wrong business. clearly

And you won’t believe how quickly Three Ships scales revenue.

For their USA Today Homefront partnership, they went from launch ($0 revenue) to $400,000 revenue in just three months.

THREE MONTHS! 🤯

Insane, right?

I’m told that they never do a pay-for-play thing where “spots” are sold on the pages/articles, but when revenue for a page/article is not inline with expectations, they will shuffle things so the most profitable offers for them are higher up the page.

Don’t blame them for that one bit. They’re no different from us small players when it comes to that.

This is also a VERY corporate office though where it takes multiple approvals for their content/SEO teams to get anything approved and pushed to production.

I think if they were as scrappy as us solo site owners/SEOs and didn’t have that corporate bottleneck, then they would see higher revenues than $400,000/month within three months since they clearly have good teams and SOPs to roll things out.

At the end of the day, if solo site owners and SEOs had the kind of capital and teams as Three Ships and the Forbes Advisor people, then I think the scrappy solo people would crush them.

But the reality is that it’s difficult to compete when they’re partnering with brands that are DR80+ and have backlink profiles that would cost an insane amount to replicate.

And that’s the Google reality we’ve been left with.

Cause even with all the publicity these partnerships are getting right now, I suspect what will happen is a manual penalty just for those sections of the sites and the companies like Three Ships will just move on to the next big authority sites on their list that they can partner with and do it all over again.

Unrelated - quick shout to Nat D. for being the draw from the random number generator for last month!

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

Some links may be affiliate links. I 💖 you if you use one!