🍎 These Apples Hit Different

still not actual apples

Author

Shawna Newman
October 30, 2024 • Estimated Reading Time: 6 minutes

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It’s time to circle back to monetizing niche newsletters and wtf is Beehiiv doing with these darn ad opportunities?

To catch you up, read this one first and this one second.

And yeah, they done made more changes.

More on that in a moment.

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Did Anyone Like The CPM Offers?

It didn’t take long for the CPM offers from Beehiiv to disappear.

Y’all already know that I was happy about that.

But guess what?

There’s ANOTHER change that started this week on Beehiiv.

And yes, even if you’re not using Beehiiv, it’s still relevant if you have a newsletter that you may flip/sell/etc at some point.

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So, two things happened to me this week with Beehiiv ad opportunties.

First up, one that I had scheduled was straight up cancelled.

I had that one scheduled for Nov. 8th.

Guess I learned that once booked, there’s no guarantee for these ads….even though I cannot change my mind once I accept an ad opportunity.

These big companies…

Anyways, true to the email, I did receive two new ad opportunities to “make-up for the cancellation” - and I noticed something new.

The CPM ads are back….but in a better way.

So now you can choose how you want to get paid for accepting an ad.

You can choose CPM or CPC. AND the CPM amounts are much higher than the initial offerings.

It will be interesting to see if the CPC payouts change now that advertisers can also do CPM.

I want newsletter ads via Beehiiv to remain a good paying revenue stream because it keeps the value of newsletters high.

Though with all these changes they keep testing out, I suspect it’s already affected multiples as a result of the uncertainty around the ad revenue.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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