🍎 Well, Well, How About Them Apples

*not really apples

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Quick note: If you missed yesterday’s email about Three Ships, you can read it here.

Anyways…

A week ago, Beehiiv triumphantly announced CPM ads. And three days later, I declared niche newsletters dead.

But are they rising from the dead? (It is almost Halloween)

More on that in a moment.

But first, I’ve got a sponsor today. So, check ‘em out!

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What’s This In My Inbox?

Late yesterday, the ad opportunities from Beehiiv that were landing in my inbox were back to normal.

Even the ones that I received today are CPC instead of the insulting CPM.

Thank jeebus!

I suspect other newsletter operators were doing with the the CPM offers what I was doing…which was one of 2 things:

  • If the offer was at least $10 CPM, then I’d take it and bury it at the very bottom of my newsletter. Cause hey, only need opens to get paid!

  • If the offer was extra insulting, I just let it expire and didn’t take it at all…to send a message.

I know for a fact that some newsletter operators were letting the ad opportunities just expire as well.

Haven’t seen any talk from Beehiiv about this though, so who knows if CPC is back for good or not.

If you’re on Beehiiv, what are you seeing?

And do I know anyone getting paid from the ads that Kit has…that I think are still in beta? Wondering what that payout looks like.

Coming up…

Upcoming topics: more tips and ideas on Etsy and KDP, how it’s going with my chatGPT fiction ebook and the AI music thingie, and growing an ecomm site.

If you have a topic you want covered just reply and let me know.

Stay awesome,

Shawna

P.S. If you’re looking for high level discussions or tips on things like local SEO and Rank & Rent, I highly recommend Jacky Chou’s Advise community. I’ve been in it for several months and there’s tons of value in it, including a SOP for local SEO.

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